The Brief.

Re-brand six concessions at The O2 in line with the launch of the new Beck's Vier..

The Answer.

With consideration of the venue and Beck's long stood association with the 'Music and the Arts' it seemed fitting to create some 'Music bars'. The six concessions became the Dance Bar, Rock Bar, Indie Bar, Pop, Jazz and Hip Hop bar.

The graphical treatment for each bar consisted of imagery associated with each musical genre. Imagery was made up of lots of little 4s, inline with Beck's Vier being a
4% lager.